Ignite

Ignite began when the ICTS team was invited by VAEG (Visual Arts Experiential Group), a team focused on making visual arts an experience for people and known for planning large concerts such as Kuweni. The collaboration gave ICTS a chance to work closely with VAEG and try one of its concepts in the studio. VAEG established the branding and visual guidelines, which shaped the direction of the project’s marketing materials and presentations.

The editorial design pairs the pixelated Jersey 25 display font with Poppins for content. Geometric shapes and a strong grid layout give the materials structure while supporting the project’s visual character. The ICTS team applied this direction across marketing materials and presentations, using Figma to bring the layouts together.